FUWA FUWA (A Japanese mimetic word meaning "fluffy") Friends is an anti-fur campaign I created for my first term at Ravensbourne as a BA (Hons) Digital Advertising and Design student. FUWA FUWA Friends campaign seeks to engage younger audiences with friendly and fun animated characters based on animals that are in high demand in the fur industry. I utilised different social media platforms to help start the conversation about the problems that the fur industry brings and its affect on these animals. These characters are also animated stickers that can be bought on messaging applications (i.e. Line.)

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Concept - Pasiri Akkarasawart

Design - Pasiri Akkarasawart

Animation / Editing - Pasiri Akkarasawart

Artboard 2